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Jun 17, 2009 5:40 pm US/Central
Cowboys Stadium Tech Brings Fans Closer To Game
ARLINGTON (CBS 11 / TXA 21) ―
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An exterior view of the Cowboys Stadium is broadcast on the new HDTV that was tested for the media on May 21, 2009 inside the venue.
KTVT / KTXA
One of the biggest names in technology is teaming up with the Dallas Cowboys to help make the new stadium stand out.
Cisco is integrating state-of-the-art, high-definition video, voice and data technology into a seamless network in the stadium.
"It will be the model, not just for the next decade, but the next fifty years," said Cisco President and CEO John Chambers.
Cowboys' owner Jerry Jones said this will be the most versatile and advanced stadium in the country. Jones said the new stadium is all about bringing the fans closer to the action.
"We need our fans to experience things in this stadium that they can't do at the home entertainment center," said Jones. "The stadium could have been built for about 75 percent of what we spent on it, and the reason we spent the rest is because of the wow factor."
The new stadium will have 3,000 Sony big screens that can be changed with the touch of a finger. At any given moment, a number of screens can show something different, and it's a way for Jones to do something he's known for.
"Jerry never misses an opportunity to peg a new product," said Chambers.
Jones said fans won't have to miss the game when they leave their seats and that the stadium can now cater to any venue - from concerts to football games - overnight. Fans can also customize the screen while enjoying the event in one of the 300 suites.
The only place fans won't be able to see a glimpse of the game is from the restrooms. Jones' boys say they thought about it, but decided against it.
(© MMIX, CBS Broadcasting Inc. All Rights Reserved.)
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