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Dean Fearing from Fearing's at theRitz Carlton is a household name in the Dallas restaurant scene. He recently cooked up his famous Bar-B-Que shrimp tacos for a new website called www.behindtheburner.com. The recipe is in a featured video on the site. "I tell you this is the biggest signature dish from day one," Fearing told Behind the Burner CEO, Divya Gugnani, who came up with the concept after spending years as a venture capitalist on Wall Street.
She describes Behind the Burner as "an online destination that showcases culinary experts, particularly celebrity chefs."
Gugnani travels around the country and gets top chefs to reveal their tips, tricks and techniques in the kitchen.
Some topics are 'how to peel garlic,' 'how to marinate lamb,' 'how to cut up a piece of meat,' which are things a cook does at home every single day, she stresses.
As a bonus, the chefs often offer their signature products and favorite ingredients like condiments, seafood, meats and gourmet olive oil -- and products and tools of the trade to site members for up to 20 percent off.
Fearing, for example, is offering discounts on his tortilla soup, Silky Orange Blossom Sauce and Sun-Kissed Apricot Sauce.
The Dallas chef hopes by sharing some of his secrets, Behind The Burner members will eventually come to his restaurant for the real deal.
"Everybody is logging on to all kinds of cooking websites. So for me, it's just one more avenue for a little more exposure."
Jonathan Perkel of Dallas is one who signed up for free. He and his wife are self-proclaimed "foodies" and are always on the lookout for new ingredients.
"We bought some of the special seasonings that were an offer and it was a really good discount," he says. "We look for all the stuff that we can't get around our neighborhood."
Behind the Burner also went into the kitchen with Sarah Johannes, who serves as Executive Chef of 560, the new Wolfgang Puck restaurant at Reunion Tower.
Johannes shared her tips for preparing a Wolfgang Puck signature dish Mongolian Grilled Lambchop: "When you buy lamb you want to go to your butcher and ask for a rack of spring lamb or young lamb."
Chef Kent Rathburn at Abacus in Dallas also is in a video on the site and he's offering a set of knives at a discount.