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Sep 10, 2008 10:03 pm US/Central
Busy Moms Become Worldwide Internet Food Stars
FRISCO (CBS 11 News) ―
Two Frisco mothers have taken their passion for cooking and created an international sensation. And they're making money too.
A Frisco home is the kitchen studio for
ShowMeTheCurry.com. Friends Hetal Jinni and Anuja Bal Subramanian were looking for something to keep them busy after their kids started school last year.
But it didn't take long before their small idea became a much bigger project: An internet based cooking show. They bought cameras, lights and practiced their delivery.
Now, about once a week, Anuja and Hetal tape podcasts, each with a new Indian recipe for their viewers to try at home.
Each segment details the ingredients you'll need, and viewers get step by step instructions on how to prepare the dish.
They edit everything into a ten minute podcast and post it on the internet. In one year, they've produced dozens of segments and through the reach of YouTube, they have cultivated an international following.
Anuja and Hetal say they're having a blast, and they're also making money through advertising on their Web site. The more people log on, the more their revenue goes up.
Anuja and Hetal say they're working on other money making additions to the show, including product placements and product endorsements.
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