Oct 19, 2009 4:22 pm US/Central
Going 'Pink' Doesn't Always Mean Donating Money
NORTH TEXAS (CBS 11 / TXA 21) ―
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Christopher Furlong/Getty Images
October is breast cancer awareness month and with that in mind you'll find pink ribbons everywhere - from football games, to products at the store. But if you buy something pink, it doesn't necessarily mean you're making a difference.
Eventide Spring Water is a North Texas company that is going pink. "It's the first year that we've done it," said Jeff Parker, Vice President of Sales for Eventide. "We want to do it every year, every year, and be an active part in the cure for breast cancer."
After being in business just two years, the owners at Eventide decided to donate proceeds to the charity foundation in Fort Worth.
"It [breast cancer] hits everybody very hard. It's very dear to our hearts and the women in our lives," Parker said.
The company has already donated $10,000 to go toward breast cancer research, but Eventide will also donate a portion of its pink bottle proceeds.
Those with the Susan G. Komen foundation of Tarrant County say they've been getting a lot of calls about which products are really supporting the fight against breast cancer. "Our best advice is to be an educated consumer. Read the packaging," said Jennifer Wersal with Susan G. Komen Foundation of Tarrant County.
Anyone who helps the Komen Foundation is required to clarify it and write out how much of the proceeds will benefit the organization.
CBS 11 News found several companies that also show which organizations they contribute to and much, but some are not so clear.
Proctor and Gamble products just have a pink ribbon on them stating that 'early detection saves lives'. But if you go online you'll see the company supports the National Breast Cancer Foundation.
If you keep digging for information, you'll find that only two-cents of the pink Proctor and Gamble products go to the National Breast Cancer Foundation. Even then the money is only donated if the purchaser has a coupon that was distributed at the end of September.
So if donating to a cause is important to you, do your own research or donate directly to an organization.
Click here for more information on which non-profits are legitimate and where their money is going.
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