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Jul 24, 2008 8:52 pm US/Central
Company To Donate Shoes For Every Pair Sold
Marianne Martinez
DALLAS (CBS 11 / TXA 21) ―
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Gianluigi Guercia/Getty Images
A North Texas company is helping impoverished children all over the world, and they're doing it in style.
The brand is called Yield, and it's meant to make consumers stop and think about what they're buying.
"That's called purchase with a purpose," said Jeff Lucas, Co-Founder of Yield Clothing Company.
Yield donates a portion of every garment sale to help feed children in India, Africa and Central America. For example, a shopper who purchases a $29 t-shirt could help feed a child for two months. A $99 pair of jeans will help feed a child for three months. Since the company was founded two years ago, it's helped 18,000 children.
"If we're going to go out and buy jeans, skirts of shorts anyway, why not help feed these children and save lives?" Lucas said.
Recently, the company launched the buy one, give one program. For every pair of sandals that are sold, Yield will donate a pair of shoes.
Yield is targeted toward young adults. Amanda Patterson works at The Edge Apparel in Grapevine, a store that carries the brand. She buys the clothes for the fashion, and for how it makes her feel.
"I like it. It's really comfortable and it's easy to wear," Patterson said. "I think it's really cool that the money I'm spending goes to help other people, instead of helping people to get rich."
Yield also aims at sending a message to its customers. Inside each garment, there are labels thanking them for their purchase and reminding them of values and morals. In the zippers of all the women's products, there is a label that says "keep out," and in the men's clothes it says "keep it zipped."
Yield is sold in about a dozen boutiques in North Texas and is also available online at
YieldUnderground.com
(© MMIX, CBS Broadcasting Inc. All Rights Reserved.)
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