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Neiman Marcus Provides Interactive Store Displays

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Nov 17, 2009 8:30 pm US/Central

Neiman Marcus Provides Interactive Store Displays

DALLAS (AP) ―

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AP

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Neiman Marcus has a treat for the children of holiday shoppers this year.

Children visiting Neiman Marcus' flagship downtown store this year will get the chance to be transported into its fancifully decorated windows.

Typically, there's glass separating the viewer from the setting. That's been replaced for the holiday season with an 80-foot plastic tube that kids can crawl right into, explains Ignaz Gorischek, a store vice president.

Small video cameras will capture images of the children and broadcast them to the parents waiting on the sidewalk.

Displays surrounding the tube were inspired by schoolchildren's ideas on future energy sources. One window features "music energy," where musical instruments in a giant container are being ground up to fuel a hovercraft. Another features "peanut butter energy," where elephants walking on a conveyer belt grind up peanuts into peanut butter and then eat the treat, which gives them the energy to fly.

Neiman's windows, which will be unveiled Friday, also feature an about 15-foot tall tree made entirely of books -- which will be donated locally after the holiday season to organizations supported by First Book, a national organization that provides new books to children in need.