Feb 1, 2008 8:46 pm US/Central
Local Mayors Visit Super Bowl To Get Information
ARLINGTON (CBS 11 / TXA 21) ―
North Texas will host the Super Bowl in 2011 at the new Dallas Cowboys stadium in Arlington. Although it is still three years away, three North Texas mayors traveled to Phoenix this week, to the site of this year's Super Bowl, to get a better idea on what it takes to host the big game.
The 10 most-watched television shows of all-time are Super Bowls.
The North Texas Super Bowl Committee went to Glendale, Arizona on a site survey, to determine what is needed for a city to successfully host the hottest game in the NFL. Or, as Arlington Mayor Robert Cluck said, "What we have to prepare for in Dallas and Arlington is to make sure our Super Bowl is the best one ever played."
Three years may seem like plenty of time to get the metroplex ready for the game, but since hosting their last Super Bowl in 1996, Phoenix and its suburbs have spent the last 12 years preparing for its return.
"We're going to get a chance for doing Super Bowls in the future, so it's very important to do it right," said Dallas Mayor Tom Leppert. "Even after that, we're going to have a big benefit if having the world's eye on Dallas-Fort Worth for a week."
The goal is also to open the world's pocketbook to the metroplex. Roughly 150,000 visitors are converging on the Phoenix area, pumping an anticipated $200 million into the local economy. If the same holds true for North Texas, hundreds of millions of dollars could come to local cities and businesses.
The area is already off to a good start. The new Dallas Cowboys stadium in Arlington seats almost 100,000, making it the largest venue for a Super Bowl since the game was played in Pasadena, California at the Rose Bowl in 1993.
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