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Mar 18, 2009 4:23 pm US/Central
New Dallas Market Offers Healthy Options For Less
Seema Mathur
DALLAS (CBS 11 / TXA 21) ―
Buying healthy food, on a budget, can be a challenge. But a new East Dallas grocery store promises organic and other health foods at a value.
Things appear to be off to a good start at the Newflower Farmers Market; with crowds making their way to the Henderson Avenue location for the grand opening.
While folks lined up early for the grand opening food giveaway, even when the promotion ended registers continued ringing.
Customer Christy Lafferty told CBS 11 News that eating healthy food and saving money is important to her family. "We were counting down the days 'till they [Newflower Market] opened here."
Lafferty said she got 'hooked' on the Newflower stores when the Plano location opened a few months ago. "I saved $100 on my grocery bill," she explained.
CBS 11 compared prices at Newflower with another local grocer and found that organic milk on sale at Newflower was $2 cheaper than the grocery store. While pineapples were more than $3 cheaper, organic kale ran about 20-cents higher. For the most part Newflower customers said the prices were as promised.
Mike Gilliland, with Newflower Farmers Market, said the store can offer low prices for a number of reasons. "One of the fundamentals to our business is we keep our overhead very low. We build our stores for about a fraction of what everyone else does." Newflower officials look for real estate deals, use refurbished fixtures and self-distribute merchandise from their own warehouse.
Newflower currently has 23 stores nationwide. Initially the company planned to build 15 new stores, across the country, but because of the economy have scaled that number back to eight.
(© MMIX, CBS Broadcasting Inc. All Rights Reserved.)
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