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Apr 9, 2008 10:14 pm US/Central
Shampoo Is Stepping Out Of The Shower
DALLAS (CBS 11 / TXA 21) ―
If lathering up is your idea of a shampoo, get ready for something new -- dry shampoo.
"The word is out. Everybody is coming in for dry shampoos," said Erin Cooper, a skin care manager at Sephora.
Sephora carries three brands: two dry shampoos from Oscar Blandi, Ojon's Rub-Out Dry Cleanser, and Rene Furterer's Naturia, which says it "cleanses hair without water."
Cooper explained, "You would spray them into your roots. You want to massage them around a little bit. Then you just comb them or brush them out."
All of them contain various absorbent powders. The Naturia "does use a little bit of clay in there, which works really nice on an oily scalp," said Cooper. "I actually just used it today -- went a couple of days without washing my hair, and it's perfect for that."
At Head Area Salon in Philadelphia, co-owner Lee Clapson often tells clients to cut back on lathering up and try hair powders.
"When you're actually working on a dirtier texture of hair or some type of buildup in the hair, the hair becomes so much easier to style," said Lee.
Head Area sells five different colored powders by Bumble and Bumble.
"This product both works as a dry shampoo as well as a styling aid," said stylist Nick Cerruti.
Salon co-owner Jojo Clapson loves to skip shampoos on her hair.
"When it's freshly shampooed, it's really slippery, and I almost have to overdose on products to try to build something back in, so thank God this came along," said Jojo.
There are new products, but dry shampoos and hair powders have been around for decades. Still, not everyone thinks they're a good idea.
Paula Begoun wrote the book "Don't Go Shopping for Hair-Care Products Without Me." "You're spraying powder on your hair," said Begoun. "It is heavy, it doesn't come off easily, it doesn't brush through easily."
Fans beg to differ. "They've definitely reinvented them," said Cooper. "They're not just, you know, baby powder."
They all agree, try this at home first. "Try it over a weekend," suggests Lee. "You can walk around the house, look in a mirror, get some confidence in that."
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